For High-Income W-2 Earners

BUILD YOUR
BUSINESS ON
THE ROCK

Turn tax pressure into cash-flowing business ownership. Firstkontak helps high-income earners build strategic Turo businesses with entity structure, vehicle strategy, and operating systems.

Built for high-income W-2 earners
Entity, vehicle, and Turo systems
Business ownership with strategic planning
Premium Offer
Business built around ownership

Not another side-hustle course. This is a practical Turo business model designed around structure, systems, and long-term cash flow.

0
Vehicle fleet built from one car
0+
Turo trips of operating experience
0K
Done-for-you business buildout offer
The Operating Layer

Built a 22-car fleet by hand. Now we run ours from one screen. FK Command Center, the operating system we built for tax-strategic Turo hosts.

See it →
The Problem

HIGH EARNERS
PAY THE MOST
AND DEDUCT THE LEAST

At $150K–$500K+, you're in the highest marginal brackets with almost zero shelter. No depreciation. No business expenses. No entity structure. Just a massive check to the IRS — every single year.

37%+
Effective tax rate on high W-2 income
At six figures, you're paying the highest marginal rates with almost zero shelter.
$0
Business deductions available to employees
No depreciation, no business expenses, no entity structure to protect you.
$0
Depreciation write-offs without a business
W-2 earners can't touch MACRS, Section 168k, or bonus depreciation.
Growth potential you're leaving on the table
Every year without a business entity is a year of lost deductions and compounding.
The Kingdom Blueprint

THREE PHASES TO A
TAX-STRATEGIC TURO BUSINESS

01
Entity & Tax Foundation

STRUCTURE

LLC formation & operating agreements
EIN, business banking, credit
MACRS bonus depreciation strategy
Bookkeeping & expense systems
02
The Right Vehicles, Right Price

ACQUIRE

Vehicle profile that maximizes ROI
Copart, dealer & private sourcing
Cost-basis & insurance structure
Fleet naming & documentation
03
Operations & Scale

LAUNCH

5-star Turo listing framework
Dynamic pricing & yield management
Remote fleet management systems
Scale milestones: 1→5→10 vehicles

A single properly depreciated vehicle can generate $15K–$40K in first-year deductions.

Based on Bonus Depreciation Rules · Consult your CPA

ROI Calculator

HOW MUCH WILL
YOU SAVE?

Adjust the sliders to estimate your first-year tax savings with a properly structured Turo business.

Tax Savings Estimator

See how a Turo business can reduce your tax burden. Estimates based on MACRS bonus depreciation and standard operating costs.

$200,000
$100K$500K+
3
110
$15,000
$5K$40K
Programs

FOUR WAYS TO
ENTER THE SYSTEM

Self-Study

Turo Business in a Box

A structured blueprint for learning and building at your own pace.

Full launch framework
Vehicle acquisition guidance
Listing templates
Tax foundation overview
Explore Course
FLAGSHIP
Primary Offer

Done-For-You Buildout

A fully structured Turo business, built with clarity from the beginning for serious professionals.

Business structure guidance
Vehicle strategy
Listing system setup
Operating workflow
View Buildout
Guided

1-on-1 Coaching

Work directly through strategy and execution with ongoing support.

Private sessions
Custom strategy
Execution support
Apply for Coaching
Operating System

FK Command Center

The software we use to run our own fleet. Listings, pricing, bookkeeping, tax-ready exports.

Fleet roster + listings
Pricing & bookkeeping
Tax-ready exports
Free trial, no card
Start Free Trial
FK
I built a 22-car fleet while working full time. Now I teach exactly what worked.
— Maurice Goring
Your Coach

MAURICE GORING

Built a 22-vehicle Turo fleet from scratch while working full-time — generating substantial annual revenue and using the business to strategically reduce his W-2 tax burden through proper entity structuring, MACRS depreciation, and business expense management.

Now operating a focused Mini Cooper fleet through Firstkontak Consulting Inc., Maurice hands his exact blueprint to high-income earners who are ready to stop paying the government's price for their success. His approach is grounded in biblical principles of stewardship — wealth is a tool, business is a calling, and legacy matters.

Experience
5+ Years Fleet Ops
Peak Fleet
22 Vehicles
Foundation
Faith-Based
Based In
San Diego, CA
Get Started

READY TO KEEP
YOUR MONEY?

Apply for coaching or tell us where you are in your journey. We respond within 24 hours.

Tell us about yourself

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